When starting an online business many people choose the product first and then go looking for the market. However it’s best to do this the other way around: find a group of people with a specific problem and then create a product that offers a solution to this problem. Finding your market can be easy with some internet research. Here are a few suggestions: - Check out online forums to see what issues people are trying to solve - Do keyword research and make a list of keywords people are commonly searching - Check out potential competitors in the field and see what they’re doing to meet the demand
Once you’ve found a product that can offer a solution to your audience it’s time to write some copy to sell that product. There are thousands of books that explain how to write the best sales copy. But the main thing you should focus on is writing copy that addresses the custom’s problem. It should answer the question “What’s in it for me?”
You know your market you know your product and you’re ready to tell why your products awesome. Now you’re ready to create your website. When someone enters your site you only have a few seconds to grab their attention. In order to grab their attention you should: Keep navigation easy and simple on every page Use videos graphics and other visuals to grab attention Include opt-in offers so you can obtain email addresses Make it super easy to buy- no more than 2 clicks to get to the checkout Make sure your content is high-quality Offer multiple payment options- many Paypal bingo sites succeed because they do this.
Using PPC (Pay-Per-Click) ads can be one of the best ways to drive some immediate traffic to your site. Unlike organic searches PPC ads show up on the top of the search results immediately. Plus with PPC ads you can test out different keywords headlines and selling approaches to figure out which one works best.
People are way more likely to trust what you have to say and buy your product if they believe you are an industry expert. You can establish your expert reputation by: - Giving away free expert content such as articles guides e-books and videos. - Distribute the content through online directories or by including “send to a friend” links with each piece of content. - Engage in industry forums or industry specific social network sites
Anytime someone chooses to opt-in with their email you have the opportunity to convert a visitor into a customer. For some serious lead conversion make sure you are constantly rolling out emails that offer exclusive incentives.
Follow these steps and you’ll be well on your way to operating a successful online business. Please drop us a comment if you have any questions about this advice.
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